Claim: The video ad claims that the right food and living conditions change the temperament of a dog. The picture ad claims that their bones keep dogs healthy.
Speaker: Video - Pedigree Spokesperson / Picture - Bulldog
Pathos: The video ad has a strong use of Pathos because it makes you feel for the dog's life and all the things it must deal with in order to survive. From the mean owner to the horrid living environment, the dog has a rough life and it really tugs on the heart strings of the audience. Our paper ad just makes the audience smile because the dog on the front is very cute and happy.
Ethos: Credibility in the video comes from the animal shelter where the dog is taken to for help. They say that Pedigree brand dog food is "Good food" that makes the dog healthy. An animal shelter would be a very solid source of information because they deal with lots of animals and would have some expertise as to what works best for the animals. The poster makes reference to other dogs "around the fire hydrant" and what they're saying about how calcium is good for their health.
Logos: The logic presented on the poster says that calcium is good for bone health so the bones made by Pedigree are good for dogs. While the video is explaining what makes a bad dog it is actually using logos. The reasons behind what they say, "bad home" "bad bed", make sense and are actually bad for animals. Lending support to their product because after having Pedigree food the dog gets healthier.
No comments:
Post a Comment