Purpose: The advertisement states that the new Ford Falcon '62 is a big deal, big enough that it should be "carved onto the face of Mount Rushmore"!
Claim: The Falcon has the best fuel economy and should be purchased.
Speaker: The speaker in this advertisement are characters from the comic Peanuts.
Logos: Ford Falcon '62 "holds the record for highest gas mileage for a 6 or 8 in the 26-year history of the run" and now gets "30.5 miles per gallon". This appeals to those that wish to save money on gas, showing the audience the benefits of buying the car.
Ethos: Peanuts is an extremely popular and well known comic, trusted throughout generations. The fact that they are endorsing the Ford Falcon '62 shows that they put their trust in Ford, allowing customers to do the same with a calm conscience.
Pathos: Lucy - a character from the popular comic Peanuts - rants and rages about the big news, and how underrated it seems. She and Charlie Brown interact in a comical way that engages the audience and explains the pros of the Ford Falcon.
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