AT&T

Purpose: The main purpose of this ad is to make consumers want to buy AT&T's services.

Claim: "It's not complicated", "Now is Better" The ad claims that the obvious choice for a phone service provider is AT&T.

Speaker: There is an AT&T spokesperson at the end of the ad that explains the actual product and why you should buy it.

Pathos: AT&T's use of cute little school kids makes the audience laugh and enjoy their commercials, thus giving AT&T a good image in the consumer's mind.

Logos: "AT&T is now the nation's Fastest and Most Reliable 4G LTE network." The speaker explains that because it is the best service, you should purchase AT&T's product instead of any other.

Ethos: The ad explains the simplicity in which choosing AT&T is the best idea. Its argument is that even kids understand that "Now is better" and their service provides the fastest internet speeds, thereby making AT&T the obvious choice.