.Purpose: Apple's purpose for this advertisement is to sell the iPhone 4S to their audience
Claim: The iPhone 4S includes over 200 new features. It now has "everything", as the ad claims.
Speaker: Apple.
Logos: The iPhone 4S claims to have over 200 new features, appealing to Apple's original audience and calling the attention of others as well.
Pathos: Clearly depicted on the screen of the iPhone 4S is a picture of an adorable puppy. The puppy calls the attention of people and makes them pause and review the ad.
Ethos: Apple is one of the most popular and well known brands in the world, and they're claiming that their new product "has everything" that their audience is looking for. The fact that Apple is putting their own credibility on the line for this product gives the iPhone 4S its own credibility.
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