Aristotle's Appeals Defined

Logos

Persuading the audience using logic and reasoning

This method of persuasion usually involves facts or figures, statistical pieces of information to explain why the product or service is a good choice. "9 out of 10 doctors agree" is a good  statement of logos to persuade buyers towards a product.

Ethos

Persuading the audience using ethical and credible sources

The best use of ethos is when a company uses a popular figure from media to endorse their product. The fact that Pepsi puts Sofia Vergara on the front of their ads makes people want to buy Pepsi, because she's well known and well liked actress.

Pathos

Persuading the audience using emotional appeals

Pathos uses emotional triggers to convince an audience to buy the product. A positive commercial evokes  feelings of confidence and satisfaction with the brand/product, encouraging the use of said product.